In Best of "X", users set a score max amount, game type (kills, assists, points, placement, win, rank) and game then enters into a match. This activates an open "Challenge", an invitation and automated acceptance of participation into an open Player to Player contest. Upon the first kill/death between two players, each Player enters into a "Best of" contest and each participant is notified of the new contest. Each subsequent score is counted toward the individual contest scoreboard. A score is identified as a scenario in which two players interact in a game event, such as when Player 1 kills Player 2 in a multi-player First Person Shooter (FPS). The first Player to reach the limit, in our example 3 or 5 scores against the other Player in the contest wins and funds are transferred. In Best of Match, the Player with the most scores at the end of the match is deemed the winner.